DIGITALAGE

The Challenge

Hop-on Inc. contracted the CurtDoty.co to develop a brand and interface that transformed their concept of a free speech platform with a list of grievances to a powerful and dynamic content ecosystem that evolved the Creator Economy into the Creative Economy Web3. A social network that puts powerful content creation tools into the hands of the creators.

How Digitalage is Different

Digitalage is laying the foundations for fully immersive extended reality experiences that will radically transform social and communications paradigms, as well as delivery and consumption of entertainment and journalism.

Value Proposition

Digitalage powers the entertainment and journalism ecosystem

- Accessible, Responsible, Intelligent Social Media

- Decentralized Content Delivery and Rights Protection

- Extended Reality, Localization, and Personalization

Branding

The Vision

To be the leading engagement platform that is fair and equitable for the Creator Economy.

Our Mission

Our mission is to lead the social media industry through combatting content piracy and empower publishers, influencers and contributors by providing a one stop shop for content creation and management so they can reach their full potential.

Our Position

For publishers, influencers and contributors, digitalage is revolutionizing the creator economy supporting the next generation of marketers and influencers through its engagement platform of digital rights management tools that will empower users to connect, upload and share content, while compensating rights holders through utilizing decentralized Web3 blockchain technologies.

Corporate Identity

The concept for the logo came from the insight that Digitalage is bringing so much together, Technology, Content and Community. A mark that cleverly combined 3 shapes with allegory to integrating a “d” and an “a” together. A bold primary palette signifies an exciting and electric brand.

Brand Styleguide

Launch Sizzle

The Illustrated Brand

Let’s Roll Campaign

The initial campaign rollout for Digitalage was under the banner “Let’s Roll.” A grassroots campaign included local activations and wild postings in key cities, NYC, LA, ATL, Portland, Seattle and Chicago. Tapping into local influencers, graffiti artists and the resident rappers, activations would include free concerts, a community mural project, and charity events to feed the homeless. Teaming up with rapper and producer Frank Nitty, we would be able to access the West Coast Rap community and support local efforts to empower rappers and community leaders. We also pursued a NASCAR partnership reviewing many of the drivers to assess viability of sponsoring a car. The Social campaign was very street oriented. Capturing moments from the activations and interviewing artists, the campaign would be authentic and cool. International activations included participating in this Summers Barcelona Art Tunnel and other art installations at Art Basel Miami Beach and Palm Springs Modernism Week.