HighGarden Collective

The Challenge

As there are bills to legalize use in all states, the current situation has bred a downside. Dispensaries are often sleazy, JC Penney’s of Cannabis/CBD. Prices & Products are “Criminal.” There is consumer discomfort as products are sub-premium with an overwhelming amount of choices. There is little focus on the burgeoning High-End Consumers. How do you build a brand and service in a down-market, commoditized Industry?

The Opportunity

“The global legal marijuana market size is expected to reach $72.6 Billion by 2027, expanding at a CAGR of 18.1%. California will lead growth in the U.S.”

GRAND VIEW RESEARCH | FEBRUARY 2020

The client came to CurtDoty.co to create and launch a brand Designed For Growth & Cost Efficiency.

Marketing Strategy

Highly targeted and orchestrated across tactics. Digital/Social/SEO/SEM, Micro-Influencers & Press.

Digital Sales

VIP Club featuring tiered Memberships sold online as annual & semi-annual packages for monthly delivery.

Partnerships

Forged with leading providers on a scaled wholesale pricing model.

Delivery

Contract with 3rd-parties for “white-glove” branded delivery tracked digitally

The Brand

The brief for naming and identity was to create a top-shelf luxury brand to elevate the category and establish a premium value on the service. After an extensive exploration and a rejection of cute and trite iterations, we came on “HighGarden” with the modifier added, “Collective” inferring a collection of products, original and partner-based.

A premium focus on the discerning

So who’s joining the High Garden Collective?

Our members are literally VIP’s – very important to us. You are likely discerning, affluent, influential, intelligent, confidential & focused on exceptional personal experiences.

Neighborhood pot dispensaries? No thank you.

The sub-premium yet pricey pot brands? Not for you. Not now. Not ever.

You desire value. You insist on the best in price & products.

This is precisely why we created the High Garden Collective. We know your discerning tastes…because we too are part of this first-ever Value & Luxury Collective created with a focus on crème de la crème cannabis & customers.

A Curation Club
for Luxury Cannabis & CBD

Product Development

The unique & best-in-class high garden collective experience

Curation: HG Editors relentlessly research & rate our products for you.

Packaging: Tiffany’s-style embossed, luxurious, gifts for friends, family – and YOU!

Assortments: Hand-chosen & delightfully displayed inside. Cool. Customized.

Delivery: Confidential. Trusted. Convenient. Simply the Best Consumer Experience.

From Product to Packaging to Price: Always a Delight & Surprise

OPTIONAL TIERS AVAILABLE

Black

A bespoke box of ten in a monthly curated assortment. Highest quality cannabis/CBD personalized & serendipitous product surprises. Members only events included HG pop-ups and digital experiences. Branded cool merchandise. Special promotional discounts.

Platinum

A Bespoke box of 5 goodies. Includes special promotions and events.

Gold

Monthly bespoke box of 3 wonders. Experiment w/ our staff picks & intro-mixes of products designed to excite our customers w/ HG hand-picked varietals.