Populus
Bristol Capital Advisers came to CurtDoty.co to create a brand for their new startup Populus. Focused on Cancer Victims and Survivors, Populus is a way to CONNECT and SHARE with those around YOU, like you, who are going through similar EXPERIENCES. The naming was done, but they needed an identity and a brand story to weave through their investment deck and website. The concept of the icon was to put the “P” of people at the center, the nucleus.
The Investment Deck
We tried to keep it as short and succinct as possible. There was a lot of data to convey along with the potential opportunity.
The Website
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ADDENDUM
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